Phoenix Hospitality is a small corporate event and hospitality services provider based out in Delhi, India. The USP (Unique Selling Proposition) of the client is to offer multiple solutions in a single bouquet to their customers.
The Branding Design Project was to give:
1. To give a new facelift of the image of the company.
2. The new identity must reflect “Professionalism and Expertise”.
3. To increase brand recall and achieve high mind share among the target customer.
CircumBrand designed the new identity for Phoenix Hospitality. The new identity targets two main challenges of the company:
a. Build trust, which in turn means uniting and building bond with the clients.
b. Move forward with modern thinking and approach.
New Logo symbol incorporates these two elements by using :
Sigma : which in mathematics means sum / add / unite like quantities.
Arrow : represents direction, pointer, moving forward.
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| Phoenix Hospitality New Brand Identity Design |
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| Phoenix Hospitality Stationary Design |
View Full Project here: http://circumbrand.com/portfolio/phoenix-hospitality-services-identity-design/
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