Why should company's have to invest in brand identity design?

Why invest? This is a very common question faced by branding agencies when asked by clients. The simple answer is : Steady investment in design is rewarded by lasting competitiveness. The best identity programs embody and advance the company’s brand by supporting desired perceptions. Identity expresses itself in every touchpoint of the brand and becomes intrinsic to a company’s culture—a constant symbol of its core values and its heritage.

According to Wally Olins, The Brand Book, Brands now appear regularly on balance sheets in many companies. The intangible value of the brand is often much greater than the corporation’s tangible assets.

3 Reasons to Invest in Brand Identity

1. Make it easy for the customer to buy. Compelling brand identity presents any company, any size, anywhere with an immediately recognizable, distinctive professional image that positions it for success. An identity helps manage the perception of a company and differentiates it from its competitors. A smart system conveys respect for the customer and makes it easy to understand features and benefits. A new product design or a better environment can delight a customer and create loyalty. An effective identity encompasses such elements as a name that is easy to remember or a distinctive package design for a product.

Mind Map - Generating Great Ideas through Visualization in Branding Design

A mind map is a visual representation, diagram, or presentation of the various ways words, terms, images, thoughts, or ideas can be related to one another. A useful tool used in many industries and also by top branding agencies, in understanding relationships  and  organizing  thoughts,  it  leads  to an idea generation. Mapping is a brainstorming and visual  diagramming  tool; it is also called word mapping, idea mapping, mind mapping™, word clustering,  and  spider  diagramming.  It  can  be used to visualize, structure, and classify ideas and as an aid in study, organization, problem solving, and decision making. There is a central key word or thought, and all other words, thoughts, or visuals stem from and are linked to the central one in a radius around that central focal point.

An Effective Guide on How to Brainstorm in a Group

Effective Brainstorming Session

Brainstorming is an effective and informal way to generate ideas and find a conclusion for a specific problem.It is a group or individual creativity technique for concept generation, some branding agencies use them as visualization and spontaneous compositional tools. Traditional  brainstorming  is  conducted  with  a  group of people so that one contributor’s thought builds on or triggers another’s, although it may even  work  better  when  modified  for  individual use, since there is no holding back.

Some points to remember while brainstorming in a group:

1. Clearly and succinctly define the problem. Determine criteria.

2. Appoint two people: (A) a good note taker and (B) an effective facilitator responsible for running the brainstorming session. (An oversized note pad, a marker board, or an interactive whiteboard screen is useful. Or record the session. Notes should be evaluated at conclusion.)

Phoenix Hospitality Branding Design | CircumBrand

Phoenix Hospitality is a small corporate event and hospitality services provider based out in Delhi, India. The USP (Unique Selling Proposition) of the client is to offer multiple solutions in a single bouquet to their customers.

The Branding Design Project was to give:

1. To give a new facelift of the image of the company.

2. The new identity must reflect “Professionalism and Expertise”.

3. To increase brand recall and achieve high mind share among the target customer.

BiggBasket -Online Grocery Logo Design by CircumBrand

BiggBasket is an online grocery retailer. The logo mark represents ‘A Happy Smile of A Customer’. The logo mark is simple yet very impressive and spread the message of client’s focused and professional approach towards their customers which finally resulting into happy and smiling customers. 

See this project at: http://circumbrand.com/portfolio/online-grocery-retailer-logo/