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| Effective Brainstorming Session |
Brainstorming is an effective and informal way to generate ideas and find a conclusion for a specific problem.It is a group or individual creativity technique for concept generation, some branding agencies use them as visualization and spontaneous compositional tools. Traditional brainstorming is conducted with a group of people so that one contributor’s thought builds on or triggers another’s, although it may even work better when modiļ¬ed for individual use, since there is no holding back.
Some points to remember while brainstorming in a group:
1. Clearly and succinctly define the problem. Determine criteria.
2. Appoint two people: (A) a good note taker and (B) an effective facilitator responsible for running the brainstorming session. (An oversized note pad, a marker board, or an interactive whiteboard screen is useful. Or record the session. Notes should be evaluated at conclusion.)
