A mind map is a visual representation, diagram, or presentation of the various ways words, terms, images, thoughts, or ideas can be related to one another. A useful tool used in many industries and also by top branding agencies, in understanding relationships and organizing thoughts, it leads to an idea generation. Mapping is a brainstorming and visual diagramming tool; it is also called word mapping, idea mapping, mind mapping™, word clustering, and spider diagramming. It can be used to visualize, structure, and classify ideas and as an aid in study, organization, problem solving, and decision making. There is a central key word or thought, and all other words, thoughts, or visuals stem from and are linked to the central one in a radius around that central focal point.
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Thursday, 9 October 2014
Mind Map - Generating Great Ideas through Visualization in Branding Design
A mind map is a visual representation, diagram, or presentation of the various ways words, terms, images, thoughts, or ideas can be related to one another. A useful tool used in many industries and also by top branding agencies, in understanding relationships and organizing thoughts, it leads to an idea generation. Mapping is a brainstorming and visual diagramming tool; it is also called word mapping, idea mapping, mind mapping™, word clustering, and spider diagramming. It can be used to visualize, structure, and classify ideas and as an aid in study, organization, problem solving, and decision making. There is a central key word or thought, and all other words, thoughts, or visuals stem from and are linked to the central one in a radius around that central focal point.
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mind mapping,
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visual thoughts,
word mapping
Wednesday, 8 October 2014
An Effective Guide on How to Brainstorm in a Group
Effective Brainstorming Session |
Brainstorming is an effective and informal way to generate ideas and find a conclusion for a specific problem.It is a group or individual creativity technique for concept generation, some branding agencies use them as visualization and spontaneous compositional tools. Traditional brainstorming is conducted with a group of people so that one contributor’s thought builds on or triggers another’s, although it may even work better when modiļ¬ed for individual use, since there is no holding back.
Some points to remember while brainstorming in a group:
1. Clearly and succinctly define the problem. Determine criteria.
2. Appoint two people: (A) a good note taker and (B) an effective facilitator responsible for running the brainstorming session. (An oversized note pad, a marker board, or an interactive whiteboard screen is useful. Or record the session. Notes should be evaluated at conclusion.)
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